How I Locked Up 154 Real Estate Contracts In 2025 — With A 4-Person Team In One Local Market
In 2025, my East Tennessee real estate business signed 154 contracts on roughly 1,557 leads — a 9.89% conversion rate, multi-seven-figure revenue, and almost a 10X marketing ROI.
I'm breaking down the entire system live: team roles, marketing channels, CRM automations, and the $50K I lost on TV ads and pay-per-lead so you don't have to.
Save My Free SeatNo credit card · Replay included for registrantsLive Training Details
I'm sharing the entire system — team chart, channels, CRM, KPIs, the $50K in failures — live for one hour. Bring a notebook.
Everything I'm Covering Live
Here's everything we're walking through together — the full system, in one live hour.
- Roles, responsibilities, and hiring order
- The exact base + commission pay structure
- How to keep a team hungry without being desperate
- Who to hire first, second, third, fourth
- How SEO, paid ads, and CRM feed each other
- 154 contracts on $255K of marketing spend
- Why most operators run channels in isolation
- The compounding effect over 12+ months
- Time-bucket workflows over my shoulder
- The 10-day follow-up sequence that prints deals
- Post-offer branches: yes / no / no response
- AI appointment-setting that actually works
- The cost-per-lead numbers I check every Monday
- Cost-per-contract by channel
- ROI breakdown: SEO vs FB vs Google
- The dashboard I'll give you to run yours
- TV ads — what worked, what burned
- Pay-per-lead — why I quit cold
- Overpaid flips and W-2 crew lessons
- Save yourself the tuition I already paid
- The Monday / Wednesday / Friday cadence
- The Active Project Tracker we run every meeting
- How to spot leakage before it costs you a deal
- Plus 2 real deal case studies + live Q&A
This Isn't Theory — Here's The Receipts
Everything I'm teaching is what we did in 2025 in East Tennessee with a 4-person team and $255K of marketing spend.
154 contracts locked up in one local market. A 4-person team. 1,557 leads across SEO, Facebook, and Google — feeding a CRM that handles 90% of the follow-up automatically.
Three Channels Feeding Each Other
I've narrowed our business down to the three marketing channels that have worked the best — and we've tripled down.
We Spent $255,000 Total On Marketing In 2025 — And Burned Over $50,000 Of It
Two of the channels we tested resulted in zero contracts and zero revenue. $50K — gone. On the live training I'll tell you exactly which two channels those were.
Meet Your Instructor
I've spent over $20 million on paid ads across Facebook and Google in nearly a decade of running marketing for hundreds of investors and thousands of local businesses.
I also run Favor Home Solutions, a real estate investment company based in East Tennessee. In 2025 we locked up 154 contracts with a 4-person team, generating an almost 10X ROI from Facebook ads, a 36X ROI from SEO, and roughly 8X from Google Ads.
I'm not teaching theory — I'm teaching the exact operation I run every single day.
The 4 Roles That Locked Up 154 Contracts
No huge office. No giant W-2 crew. Four roles with clear accountability.
Lead Manager
Owns the inbox. First touch on every lead, qualifies, and books the appointment.
Acquisitions Manager
Talks to motivated sellers, runs comps, and locks up contracts on every channel.
Dispositions Manager
Moves contracts to cash buyers fast. Owns the buyer list and the assignment fees.
Transaction Coordinator
Title, paperwork, closings. Keeps deals from falling out between contract and check.
Who This Is For
Built for real estate investors who want to grow their business by learning from someone actively doing deals.
What You'll Walk Away With
Here's exactly what you'll walk away with after one hour on Zoom with me.
- ✓The Full 4-Role Org ChartRoles, responsibilities, hiring order, and the exact pay structure that keeps my team hungry.
- ✓The Three Rivers Marketing MethodHow SEO, paid ads, and CRM automation feed each other to drive 154 contracts.
- ✓Live CRM Walkthrough (Go High Level)Time-bucket workflows, the 10-day follow-up sequence, post-offer branches, and AI appointment-setting.
- ✓The KPI Tracking FrameworkCost-per-lead, cost-per-contract, and ROI breakdowns I check every Monday.
- ✓The $50K Failures BreakdownTV ads, pay-per-lead, overpaid flips, W-2 crew. What I tried, what went wrong.
- ✓The Weekly Meeting RhythmThe exact cadence (Monday, Wednesday, Friday) plus the Active Project Tracker.
- ✓2 Real Deal Case StudiesThe $20K wholesale that took 7 months of CRM follow-up. The owner-finance home run with $80K equity spread on $10K down.
- ✓Live Q&A With CalebBring your hardest market-specific, team-specific, marketing-specific questions.
Here's What Others Are Saying About Caleb's Trainings
Training Details
This is not a pre-recorded fluff webinar. It's me, live, walking through real numbers and real screens for one hour.
This Is
- 60 Minutes Live
- Real Examples From My Business
- Real Q&A At The End
- Tactical Breakdowns & Frameworks
- The $50K Failure Breakdown
Logistics
- 📅 May 27th, 2026
- 🕐 1:00 PM EST
- 💻 Zoom (link sent on registration)
- 🎬 Recording Included For Registrants
- 💰 Free To Attend
Save Your Seat — It's Free, But Limited
Zoom caps the room. Recordings only go to people who register in advance. Drop your info below and I'll send you the Zoom link plus a calendar invite.
By registering you agree to receive the Zoom link, calendar invite, and occasional emails from Caleb. Unsubscribe anytime.
This Training Isn't About Hacks. It's About Building a Real Operation.
- A team structure that scales without you
- Marketing channels that compound over time
- A CRM that follows up while you sleep
- KPIs that tell you where to spend next
- Failures already paid for — by me
This is the same operation behind 154 contracts in 2025 with a 4-person team — running in my business this week.